We respect your privacy and we are committed to protecting your personal information. In general, you can visit our website without identifying yourself or providing personal information. However, there are times when we may need personal information from you and this Privacy policy describes the information, we collect from you and how we may use it.

WHO WE ARE

Suta Private Limited is a company incorporated and registered under the provisions of the Companies Act, 2013 and having its registered office at Ground Floor, Om Shivambika CHS, Sundar Nagar, Arvind Nagar Rd, Opposite Silver Square, Kolivery Village, Vidya Nagari, Kalina, Santacruz (East), Mumbai, Maharashtra- 400098. We are engaged in the business of retailing, distributing and selling of products, procured and manufactured domestically ("Business") through the e-commerce platform owned by us or offline stores / events to conduct Business.

COLLECTION OF DATA

We collect your personal information relating to your identity, demographics and when you use our website, services or otherwise interact with us during the course of our relationship and related information provided from time to time. Some of the information that we may collect includes but is not limited to information provided to us during sign-up/registering while using our website such as name, date of birth, address, telephone/mobile number, email ID, and any such information shared as proof of identity or address.

In general, you can browse the website without telling us who you are or revealing any personal information about yourself. You always have the option to not provide information, by choosing not to use a particular service or feature on the website. We may track your shopping behavior, preferences, device location and other information that you choose to provide on our website. We use this information to do research on our users' demographics, interests, and behavior to better understand and serve our users. This allows us to provide services and features that most likely meet your needs, and to customize our website to make your experience safer and easier. This information may include the URL that you just came from (whether this URL is on our website or not), which URL you next go to (whether this URL is on our website or not), your computer browser information, and your IP address.

We will collect your information related to your transactions on website and such third-party business partner platforms. When such a third-party business partner collects your personal information directly from you, you will be governed by their privacy policies. We shall not be responsible for the third-party business partner's privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any information.

If you set up an account or transact with us, we may seek some additional information, such as billing address, credit/debit card number and a credit/debit card expiration date and/ or other payment instrument details to provide services, enable transactions or to refund for cancelled transactions.

If you access the video shop feature on our website or choose to post messages on our feedback/product review section, we may retain the video and collect the information that you provide us with. Please note such messages posted by you will be in public domain and can be read by other users as well, please exercise caution while posting such messages, photos and reviews. We retain this information as necessary to resolve disputes, provide customer support, internal research and troubleshoot problems as permitted by law.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities or postings on their Platforms, we may collect such information into a file specific to you. We may use your contact information to send you offers based on your previous orders or preferences and your interests.

If you receive an e-mail or a call from a person/association claiming to be from Suta Private Limited seeking sensitive personal information like debit/credit card PIN, net-banking or mobile banking password, we request you to never provide such information. We at Suta Private Limited or our affiliate logistics partner do not at any time connect with you requesting for such information. If you have already revealed such information, report it immediately to an appropriate law enforcement agency.

USE OF DATA

We use your personal information to operate, provide, develop, and improve the products and services. These purposes include:

• We use your personal information to take and handle orders, deliver products, process payments, and communicate with you about orders, products and services, and promotional offers.
• We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of our website.
• We use your personal information to recommend products that might be of interest to you, identify your preferences, and personalize your experience with us.
• We use your personal information to communicate with you in relation to customer support, service updates via different channels (e.g., by phone and e-mail).
• We use your personal information to display interest-based ads for products that might be of interest to you.

COOKIES

We use data collection devices such as "Cookies" on our website to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. Cookies are small files placed on your hard drive that assist us in providing our services. Cookies enables us to recognize your browser or device, learn more about your interests, and for additional purposes, including:

• Asking permission to place cookies on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site
• Allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences
• We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system
• Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us
• You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

CONTROLLING YOUR PERSONAL INFORMATION

You may choose to restrict the collection or use of your personal information in the following ways:

whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@suta.in

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you, please write to – info@suta.in If you believe that any information, we are holding on you is incorrect or incomplete, please write to us or email us as soon as possible. We will promptly correct any information found to be incorrect

DATA SECURITY

We are committed to protecting your personal information in our custody. We take reasonable steps to ensure appropriate safeguards are in place to protect your personal information from unauthorized access, alteration, transmission and deletion.

RETENTION AND DISPOSAL OF DATA

We keep the personal information we collect about you on our systems or with third parties for as long as it is required for the purposes set out in this Privacy Policy and for legal or regulatory reasons. We will only use your personal information for those purposes and will make sure that your privacy is protected. We shall take reasonable steps to delete or permanently de-identify personal information that is no longer needed.

OPT-OUT

We provide all users with the opportunity to opt-out of receiving non-essential (promotional, marketing-related) communications from us after setting up an account. If you do not wish to receive promotional communications from us, then please write to us or contact us at the contact information provided below.

CHANGES TO THIS POLICY

We keep our Privacy Policy under regular review to make sure it is up to date and accurate. Any changes we may make to this Privacy Policy in the future will be posted on this page. We recommend that you re-visit this page regularly to check for any updates.