Taniya

Taniya, an engineer and IIM Lucknow graduate, worked for almost three years with the Tata group and IBM. A voice within her drove her towards entrepreneurship and she took the bold step of listening to it. She calls herself an observer and loves to watch how everything in life is so beautifully intertwined with nature and the world around us. This kindled the creative streak in her to paint and to take photographs. After quitting her cushy corporate jobs, she grappled with many ideas, even tried her hands at product photo-shoots, before realizing that her true potential was not in the pictures but in the products itself. “I had designed a few clothes and had posted them, but instead of getting requests for shoot we were asked about the products,” Taniya says. She found that her affinity for simple, minimalistic, nostalgic sarees that reminded her of a bygone decade, which were very rare to find in the market, was loved by people. What followed next was a quick pivot where she went on a hunt for the right fabric and skilled weavers across the nooks and crannies of rural India. The search took her to the remote villages of Madhya Pradesh; Meghalaya; the home of Banarasi sarees - Varanasi; Maniabandha in Odisha etc. There has been no turning back for her since then.