Suta has been the journey of Sujata and Taniya (Su and Ta) putting their heart and soul into spreading love through sarees and apparel. It all started when the sisters had a conversation with weavers in West Bengal and witnessed the magical process of how a saree is made. They saw that it was not just a way to make a product but the brilliant hands of the weavers were actually pouring life into the saree that became a living, breathing entity reverberating with the warmth of love. It was this warmth that Su and Ta thought should reach the entire world.
They then decided to quit their well-paying jobs and worked at bringing out the best of sarees, dresses and blouses that were ‘dipped in love’. This was a journey of uncertainty, challenges and struggle for Su and Ta, having no formal background in fashion or ecommerce per se. But, their passion kept them going and every obstacle became a learning point for them. In fact, it further strengthened them to go forward with absolute grit and resolve. The unique journey of entrepreneurship that Su and Ta are on is one that is so strongly rooted in their love – love for great textiles, love for weavers and love for all of humanity.
Every Suta product has a special journey as well and many of the products take weeks of dedicated work and immense craftsmanship before they are ready. The process of weaving every saree is a celebration of centuries of tradition and the authenticity of Indian arts and every Suta Queen who embraces Suta carries the love, magic and beauty that truly shine through.
When there were just two little girls in a world so magical,
That they floated on the clouds with the winds of dreams carrying them away like a feather ever so delicate.
Giggling about the shape of a raindrop or the nose of a bird,
They were lost yet so much at home in that land of infinite possibilities.
Their Nani’s ghar nurturing that fuzzy feeling of joy in their hearts,
Playing around her soft mul mul sarees drying in the garden that carried all the love she had for her little darlings.
Little did they know that those were the moments that defined how much a delicate saree could symbolize. How the threads in it could forge a lifelong eternal connection between individuals and carry forward stories in a language so intangible, yet beautiful!
This is the story of Suta. It redefines sarees as channels of love and vessels of stories. It recognizes the loving hands that make a fabric with so much of their heart invested into it and brings that DNA to the fore. It becomes the ground for a community of gorgeous women to be whoever they want to be.